We can do BETTER
Career Growth
Create the career you want.
Build Your Case
Walk into reviews with evidence, not hope. Document impact as it happens.
Own Your Narrative
Your story, your data. Don't let others define your career.
Find Opportunities
Discover roles that match your skills, internally and externally.
Most HR practices don't work.
The research is clear. We built something better.
The Old Way
With FGK
Role Expectations
Static job descriptions updated every 2-3 years
Living competency frameworks. Updated as the role evolves.
Performance Feedback
Annual reviews. Recency bias. Surprises.
Continuous feedback loops. Evidence collected year-round.
Career Conversations
Twice a year if you're lucky. Vague next steps.
Always-on tracking. Clear skill gaps. Concrete actions.
Promotion Criteria
"You're not ready yet." No specifics given.
Explicit competency progressions. Measurable milestones.
Personality Assessment
Myers-Briggs. No predictive validity. Fun at offsites.
Big Five. Decades of research. Actually useful.
Phone Screens
Time-consuming. Inaccurate. Expensive. Hard to delegate without losing quality.
Self-serve candidate profiles. Recruiters screen on substance, not vibes.
Coding Exercises
Irrelevant to real work. Expensive to grade. Disproportionately excludes women.
Candidates demonstrate competencies through career evidence, not contrived puzzles.
Candidate Evaluation
Scattered notes. Inconsistent criteria. Decisions made in hallways.
Structured feedback from the hiring team throughout the journey. Decisions you can defend.
Skills Tracking
Skills decay faster than your framework updates.
Competencies that evolve with modern engineering.